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Defined strategic market research program with Tracking/Usage & Awareness StudiesCustomer Satisfaction Surveys, Concept/Product Tests, and Home Use Tests.
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Designed the logo, packaging, advertising and collateral materials for new line of hydrating drinks.
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Defined look, advertising and collateral materials for extensive line of frozen cocktail mixers |
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Defined strategic market research program with Home Use Tests, Quantitative Viability Tests/Volumetrics, Qualitative Focus Groups, Advertising Copy Tests, and Pricing Studies.
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Defined complete identity package, advertising campaign and collateral materials for a revolutionary line of dessert sauces. Including a hand illustrator design manual.
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Developed identity, trade advertising and collateral material for new healthcare product segment.
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Developed identity and collateral material to compete against nationally recognized chocolate topping segment leaders. |
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Developed strategic marketing plan defining the future of the product line in early nineties. |
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Defined strategic market research program with Tracking/Usage & Awareness Studies Customer Satisfaction Surveys, and Concept/Product Tests. |
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Developed 1997 ad campaign that is still in place today for a national meat company. |
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Developed complete identity package and merchandising for a line of hydrating drinks. |
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Developed collateral material for a national line of high-end berries |
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Designed logo and packaging for a new line of smoothie products. |
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Defined brand identity for a new line smoothies marketed to club stores. |
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Designed identity package for line of drinks marketed to college campus. |
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Design new look/feel for produce marketer. |
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Designed new packaging for chocolate syrup. |
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Designed merchandisers for convenient stores to market lines of smoothies. |
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Defined new brand identity for new line of juices for club stores. |
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Designed packaging for a new line of foodservice smoothies. |
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Developed a line of Ghiradelli merchandise for various chain restaurants. |
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Designed fruit label box art. |
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New logo for a merged wine company. |
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Developed new logo for fledgling food chemical product. |
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Designed logo for natural food ingredient product line. |
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Defined strategic market research program with Home Use Tests, Quantitative Viability Tests/Volumetrics, Qualitative Focus Groups, Advertising Copy Tests, and Pricing Studies.
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Developed a line of merchandising for frozen drink mixes for resort chains. |
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Developed a line of hot sauces. |
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According to Alliant specs, Nice Design designed packaging and print ads for trade magazines for the dessert topping line. |
